While most teenagers bury all of their youthful energy and creativity, wasting away in front of the internet or game consoles, Detroit?s own 19-year old Snowhite has decided to do something else with his time. Taking on every role, Snowhite is the singer, guitarist, bass player, keyboardist, drummer, producer, engineer, mixer, videographer and graphic designer for his band, Love Arcade. Not only prolific but a real Renaissance man, he is at the forefront of a cultural, musical, and technological revolution. In an age of bedroom recording and Myspace music sharing, Snowhite and the other songwriters of Generation Y have harnessed the accessibility of new technologies and are doing everything for themselves, crafting masterpieces on their laptops.
Snatched up after his mom repeatedly cold-called A&R departments, finally convincing a rep to have a listen, Snowhite is something of a walking, talking pop music compendium-already writing over 200 songs in every possible genre including rock, pop, hip-hop, r&b, and dabblings in "art" rock. With literally hundreds of options, choosing the 12 tracks that make up Love Arcade?s self-titled debut was no small task. However the results manage to effortlessly channel the last two decades of pop music-80?s radio pop and 90?s guitar squalls-morphing it into instantly catchy two-minute sonic confections. Real honest to god, radio-friendly rock that seems almost effortless-soaring, hooky, car-stereo pump-worthy songs in their purest form with choruses that stick in your head for days and days.
Evoking comparisons to everyone from Beck and Weezer, to The Flaming Lips and Supergrass, Love Arcade?s debut is a self-made explosion of style and creativity fused with an ability to never take itself too seriously. In fact, Snowhite is even known to rock a white suit and some fluffy white angel wings while on stage - funny and satirical without every being too jokey. Though he is known to be somewhat introspective and shy when not performing, his onstage persona is all about exuberant showmanship-dancing, laughing, rocking, and generally having an awesome time-a quality sorely lacking in most contemporary rock bands.
Having assembled a band of four equally exuberant young, crackerjack musicians to help bring the rock (including his cousin and his uncle), Snowhite is ready to bring the Love Arcade experience to the masses and will soon hit the road with Yellowcard and Morningwood. Ultimately he hopes to bring a little bit of salvation (hence those wings) back into the land of rock. "My vision is to bring back songs" he says, "Radio sucks right now and I just want to bring back songs."