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Submitted by Johan Wippsson on 2010-08-06

Swedish hard rock heroes CellOut have it all: killer riffs, addictive melodies and unforgettable hooks. All are proudly on display with this year’s staggering Nuerra Records debut, Superstar Prototype. Flaunting lyrics as cutting as their serrated dual-guitar attack, the band has earned rabid fans on both sides of the Atlantic. Now, on the strength of a transcendent performance at the massive annual Sweden Rock Festival— and upstart Nuerra’s union with marketing powerhouse Believe Digital—CellOut are truly poised for a global takeover.
Over the last 19 years, the Sweden Rock Festival has become one of Europe’s mandatory summertime headbangers’ balls. This year’s edition, held in early June and attended by over 35,000, offered intimidating headliners in the form of Guns N’ Roses and Aerosmith. Yet, as the sun set on Saturday evening, CellOut were primed to rise to the occasion and make their 30-minute set count.
“We went up on the stage with open minds, but with the confidence of four lions,” says frontman Percy Mejhagen. “We adjusted our set so it would hit them like a fist in their faces, but with a thoughtfulness to it. After the intro, we went straight into ‘The Tragedy in You,’ and immediately we knew we had them! We won a lot of new fans, but also noticed that a lot of them already knew about us and really dug our music.”
Believe Digital is a digital distributor and service provider that has become a promotional giant on a pan-European basis, along with being the leading distributor on the continent, with over 70 A&R reps worldwide. They’ve recently expanded into the United States and will be working with digital music stores to broaden CellOut’s growing audience at home and abroad. “The music definitely does the talking on this one,” says Believe artist and label manager Rick Reed. “I love the band, so I’m totally excited to see where they
can go.”
It all begins with the first single, album opener “Dark Days,” whose chugging verses and anthemic chorus encapsulate CellOut’s blend of crushing brutality and progressive dynamics. Then again, one shouldn’t expect anything less, considering the involvement of Grammy-nominated mixer Ulrich Wild, who enthuses, “Led by a great vocalist, CellOut masterfully combine metal and melody into powerful, well-crafted songs.”
With the muscle of Nuerra and Believe Digital behind this hard rock juggernaut, it’s only a matter of time before CellOut’s infection goes worldwide.


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