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Alice In Chains
Submitted by Johan Wippsson on 2010-09-23
Alice In Chains debut visually stunning "Lesson Learned" video

Multi-platinum-selling rock band ALICE IN CHAINS will debut the video for new hit single “Lesson Learned” on Yahoo! Music today. Conceived and directed by Paul Matthaeus, known for his groundbreaking main titles on the award-winning HBO series “Six Feet Under” and “True Blood,” and produced with Bobby Hougham and Sevrin Daniels of Blank Design, the video is comprised of over 6,000 still pictures stitched together to create a visually stunning stop-frame animated clip.

Using physical lacerations as a metaphor for lessons learned, the video sees a young man and woman plummet through a derelict industrial building. Tattered clothes dissolve off, revealing wounds that symbolize emotional learning. The video was shot entirely as a stop–frame animation, but with live actors on set. The clip can be seen at music.yahoo.com.

Following the Grammy nominated smash “Check My Brain” and second single “Your Decision,” “Lesson Learned” is the third consecutive top five single to be released from Alice In Chains’ gold-certified new album Black Gives Way To Blue (Virgin/EMI). It’s also the 13th top ten hit of the band’s illustrious career.

The “Lesson Learned” video follows the recently released “Acid Bubble” clip, an interactive video produced by Spy Films and director Nick Goso in which users manipulate their perspective and experience 360-degree environments. It can be seen here: http://bdsobsolescence.com/


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