The follow-up to their multi-platinum selling Dark Horse in 2008 with Nickelback is finally here. The seventh studio album by Canadian rockers is a tougher album than I thought it should be. Instead of looking at trends to the "Daughtry-camp" the band take the trip to more distorted guitars and even real metalinfluences (a'la Metallica - the black album era). OF COURSE - the record company have their slice of hits delivered like "When We Stand Together", the AOR-daughtry-smelling "Trying Not To Love you" and the boombastic ballad and the forthcoming huge radiohit "Lullaby". It has not been out as a single yet - but I can PROMISE all of you that somewhere around february/march next year you will hear this tune EVERYWHERE on the commercial radio. But the rest of the album is actually a heavier album than I ever could have expect from the band. The production is fat like Elvis the last year he lived and the guitarsound is real dawn raw. The album isn't as direct as their previous albums. It takes a couple of listens before you really enjoy the album all through, but I have lived with the album on my office and home for almost a week now and it grows for each listen and I'm impressed. Both for the guts to take the step to be more aggresive and that they don't feel fed up after all their hits and just are "doin' another album" in the same vein cause everyone want us to do one..." Put the volume to the max and enjoy this album.