Metal is such a vast music style, with just saying your band is playing heavy metal, one can get all kinds of ideas from doom to thrash metal, industrial to classic metal, stoner to power metal, progressive to nu-metal.
So when you read that the Cleveland, Ohio based band Ira Hill is metal on iTunes, they could be anything out of these sub-genres. To me, Ira Hill is a typical modern metal band where their songs belong on a WWE Soundtrack. The track "Smother me" is a beauty, crank it up and be metal!
"American Outlaws" is a solid EP for fans of Fozzy, SOiL and Mustasch.